Jeremy Hall's Story

Author: Jeremy Hall
Jeremy Hall's Story

Jeremy Hall travelled to the USA in 1995 to explore the use of digital business simulations in company training.

The Fellowship

A business simulation involves people running an imaginary business. They make decisions (such as pricing, production, investment) that are entered into a computer that assesses the impact and produces results (such as sales, profits, cash use). Commonly, over the course of a day’s training, participants experience running a simulated company for several years, testing and honing their business capabilities in a fun, challenging but safe way.

At the time of his Fellowship, Jeremy had been self-employed for well over a decade, designing and using business simulations with companies in the UK and Europe. He decided that it was time to reflect on this work, to make explicit the tacit knowledge that he had, and to explore how he could use advances in technology to improve his design and deliver better learning. The Fellowship presented Jeremy with the ideal opportunity to do this.

While in the USA, Jeremy met with users and designers, and attended practitioner and academic conferences. The knowledge and experience he gained from his Fellowship led to him developing a five-dimensional learning purpose model, refining the practicalities of use, and creating a taxonomy of use, all of which have been incorporated into his work. He shared his findings in a series of guides that formed his project report.

The Results

Using his Fellowship findings, Jeremy developed a software platform to improve designs, accelerate new simulation development and update existing simulations. This resulted in a major London Innovation Award and means that simulations from the 1980s are still in use.

Since his Fellowship, Jeremy has continued to increase his understanding and build an international reputation. His paper on design methodology won the best paper award at the Association for Business Simulation and Experiential Learning (ABSEL) conference in 2005 (ABSEL is the world's leading learned society associated with simulations). In the 42 years of ABSEL conferences, Jeremy is the only non-academic (business professor) to win a best paper award and his work led to him being inducted as an ABSEL Fellow in 2012 (the only non-academic Fellow).

His incorporation of the ideas from his study into new simulations and his updating of existing simulation led to him winning the UK's World of Learning "Outstanding Contribution to the Training Industry" award in 2006.

He continues his learning to this day and he will present a paper at the 2017 ABSEL conference, where he will renew friendships that were made during his Fellowship nearly a quarter of a century earlier.

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