How can activists use their personal experience to change and challenge decision makers?
This report looks at the impact of digital campaigning in Parliaments in 3 countries; Canada, New Zealand and Australia. It is based on interviews with senior politicians and a mixture of grass roots campaigning groups and charities. Results show that the social media noise created by mass digital email campaigns have hidden the legitimate voices who are speaking that truth to power. The end result is that mass emails do not represent any value for Senators and NZ MPs who find it too easy to dismiss them. More work needs to be done around innovation, campaigning and technology.